Poster research and analysis

Teaser posters

A teaser poster is a short preliminary advertisement for film that stimulates and creates interest to the public by remaining mysterious and not allowing the audience to know much about the film. These teaser posters are made to introduce the film to the public sometimes they are released as early as before filming has even started. The teaser posters creates acknowledgement and excitement about the film. The most common approach to a teaser poster is to have the films title in huge writing making it very easy for the public to see. They also tend to have an image of the main character on the poster and the name of the actor. Majority of the time the teaser poster does not reveal the film release date but rather use ‘coming soon’ to build up anticipation around the film and help build up a hype.

 

Image: Liam Neeson is a very well known actor and is best remembered for the film ‘Taken’.  This would automatically create a hype and excitement for the public and to those that enjoyed ‘taken’ as it received such huge success.

Tagline: The tagline in this poster creates a huge buzz. Even the audience had not seen the first film, they would still be aroused and eager into seeing the film as the tagline is very dramatic in a sense of making it clear that there is danger coming and that the main character is no longer safe and a target considering his daughter was taken before.

Date: As this is a teaser poster, it is  meant to entice the public, rather than giving away the release date, the poster states ‘coming soon’. This can make some people very impatient due to wanting to watch it and therefore when released they may be the first to view it

Title:  Franchises are seen to be more successful as people tend to realise that if another film was created it would support the fact that the first one was successful. Therefore the title ‘Taken 2’ may attract audiences not only for it being the second film but also for the word ‘Taken’. It gives an insight of what the film may be about and those that are into action/thriller may opt to watch it.

Institution: 20th Century Fox is regarded as a very successful institution, and is  known to be in the ‘Big 6’.  Those that are familiar with films that were successful from the institution  may want to watch the film as they previously have been impressed and enjoyed other films from them.

A main poster usually consists of a clear image of the main character(s) as well as a setting that is within the film. Unlike a teaser poster, there is a bit more information on it, however it still doesn’t give too much away as they need to make people watch the film, rather than them knowing exactly what happens through the advertisement.  They also state when the film would be released on the main posters, which could create more of a buzz to the audience as they now know when to expect the film to be in cinemas. It is important that the title is large on the poster as that is the key word for audiences to remember as that is the films name.

Image: Rihanna is known more for her music and singing rather than acting, so having her as the main image on the poster could cause a lot of hype and buzz as it is something new and people would want to see how good she is at acting.  Within the film she is not even the main character however as she has such a huge platform in music, it would  be able to help the film gain viewers and an audience.

Tagline: the tagline helps to attract the target audience who are into action packed films. The word ‘Battle’ gives away the theme of the film and roughly what may be happening within the storyline. As it says the battle for earth, the audience may be intrigued and gain an urge to watch it if they like films that is based on saving the planet.

Date: As this is the main poster they have given more information on when the film would roughly be released. However to still build up excitement they haven’t stated when exactly in April it would be released, therefore leaving the target audience to be checking updates every day/week until it is released.

Institution: Universal is an institution that is known to be in the ‘Big 6’ . Having made such successful films in the past, those that are a fan of their films may want to go and watch this one.

Title: The font  colour used I feel is clever as it looks almost as if it is metal, and that would relate to the term ‘Battleship’ in a sense of who is the strongest.  Ships in itself tend to be made out of metal or steel, therefore the title empathises on the theme and storyline of the film.